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Gianni Versace S.p.A. (pronounced /'ʤɑnni ver'saʧe/) is an Italian clothier founded by Gianni Versace in 1978. more...

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After Gianni Versace's death in 1997, his sister Donatella Versace, formerly vice-president, stepped in as creative director of the designing House and his older brother Santo Versace became CEO. Currently, Donatella Versace controls the majority of the company's assests until her daughter, Allegra, the sole-heiress of the Versace fortune, is prepared to take an active role.

The first Versace boutique was opened in Milan's Via della Spiga in 1978, and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets and distributes luxury clothing, accessories, fragrances, makeup and home furnishings under the various brands of the Versace Group.

Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Creative Director, Donatella Versace.

Versace lines

There are several lines which make up Versace Group. They are: Gianni Versace Couture, Versus, Versace Jeans Couture, Versace Ceramic Designs, Versace Collection (which replaced Versace Classic in 2005), Versace Sport. In addition to clothing and accessories, it also operates a hotel, the Palazzo Versace.

Gianni Versace Couture, which contains high-end, often handmade apparel, jewellery, watches, fragrances, cosmetics and home furnishings, is the House's main line. Traditionally, this is the only line which is presented on the runway which is shown during Milan's fashion week, but this has not be strictly the case in recent years. Couture dresses in this line may cost about $10,000 and a suit $5,000. Donatella Versace directly heads this line and designs a vast amount of the items. Many of the accessories and home furnishings are licenced through Rosenthal and other notable companies. Most of these have the unique Versace Greek print of Medusa and/or the Greek Key motif. Atelier Versace was a haute-couture line which was discontinued soon after its inception due to lack of sales and a fall in couture marketablility.

Versace Collection, Versace Jeans Couture and Versus are all licenced diffusion lines. These clothing lines incorporate elements of the signature Gianni Versace line, while focusing on current seasonal trends. Often these lines are created and produced via other designer companies, which are in constant communication with the Versace Group. Versace Collection is aimed at a younger audience than the main lines and it is also more available to a variety of economic demographics. This collection replaced Versace Classic for Spring/Summer 2005 in a drive to eradicate a skewed Versace image, due to the diffusion of multiple clothing lines within the company. In addition to the Versace Classic, the clothier also discontinued Versace Intensive and Versace Young in 2005 for the same reasons.

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